Senior Product Manager
(2018)
Mission Burrito are a small fast food chain based in Oxfordshire with stores across the UK.
In 2017 Mission Burrito decided to conduct a brand refresh to strengthen its presence online and entice new customers.
With our combined skills in customer interfaces, user experience and design my business partner and I decided to pitch for the opportunity to refresh the brand.
Our first task was to carry out a heuristic analysis of the mission burrito website reviewing:
User journeys,
Ease of use
Navigational elements,
User interactions,
Design consistencies,
Read the full heuristic analysis here
Competitor analysis was then conducted against a wide range of industry leaders including: Poncho 8, Tortilla, and Chilango
This was done while also looking at restaurants outside of the burrito sector.
By following this approach it provided a rounded view on various elements such as:
Design features
Use of social media
Layout variations,
Use of typography
Design consistencies,
Best web practices
Read the full competitor analysis here
Below are examples of the designs we proposed
Click to view in more detail