Senior Product Manager (2021)
Three are a national telecoms company well known for their bold marketing and a unique style that sets it apart from other operators.
As product owner I am responsible for the Three app, a natively developed application that helps customers manage their Three account and plays a vital role in generating revenue for the business.
By introducing optimised journeys and innovative features I assisted customers self-serve, making their digital experience intuitive and easy.
Listed below are some of the key areas of the app that I introduced / optimised and the impact they had on both the business and the customer.
My Three user registration & migration
As part of my strategic customer migration plan, I used quantitative data to identify customer pain points and implement user centric features for an improved registration journey. Read more
Billing tab optimisations
As with most Telecoms operators, at Three billing queries drive the highest call volumes.
By reviewing and analysing the billing tab and its underlying data I set about a plan to simply information, refine the layout and reduce customer confusion. Read more
Revenue generation
The Three app provides a significant level of revenue generated through in-app purchases.
By reviewing customer journeys, I optimised and implemented customer centric features for an improved level of conversion and user experience. Read more