Managing Director
(2016)
Pure Body Butters was a cosmetics company that I launched in 2010 after a moment of inspiration while watching TV.
After researching the market I set about a goal of producing an original range of handmade skin care products; free from preservatives and additives.
With this being a self-funded venture, minimising costs was essential therefore I undertook a wide range of responsibilities (new & familiar) to build the brand, this included:
Product Design:
Using digital tools I created a company logo, strap line and product labels to give a unique brand identity.
Supplier Management:
I worked with local & national suppliers sourcing ingredients, packaging and equipment.
Web Design:
Using my digital expertise I designed and hand-coded an e-commerce website for online purchases and industry related news.
Product manufacturing:
By following tutorials and legal guidelines, I learnt how to make cosmetics for public use.
The images below are examples of the e-commerce platform.
Click to view images in more detail
Marketing was also an important factor in developing my brand, by using various social media channels and working with bloggers I quickly grew my brand recognition to the point where Pure Body Butters became featured in a range of national publications such as:
Round & About magazine
Beauty magazine
The Guardian newspaper